What exactly is keyword rank tracking, and why is it crucial for SEO?


Keywords are important in SEO. If your content lacks relevant keywords, search engines will find it difficult. Remember that the traffic potential and search volume of keywords can change over time. Therefore, you need to stay on top of the search terms that are still relevant to you and those that are outdated. Tracking and ranking keywords are crucial in this case.


What is tracking keyword rankings?

You can check your website’s position for certain search terms by using keyword rank tracking. The position at which your URL shows up when someone types a search term related to your industry into a search engine’s search field is referred to as your “keyword ranking”.

You may monitor your keyword rankings to observe where you stand in the search engine results. Additionally, it generates data that could help you identify the cause of the ranking fall. The development of various SEO strategies benefits from monitoring keyword rankings. While keeping track of your rankings is crucial, you should also take the time to properly examine and evaluate your peers’ rankings.


What does monitoring keyword rankings serve?

Keyword rank tracking is strongly encouraged if you want to show up at the top of search result pages. It explains how using various keywords to rank your website can be beneficial.

Assume that your pillar pages haven’t changed in a while. As a result, there has been a clear decline in ranking. In this case, before you optimise it with new keywords, you should monitor the search volume, difficulty of that specific keyword.


Why is SEO rank tracking successful?

Without a question, tracking keyword rankings is important for SEO. It is actually hard to raise your site’s search engine results if you don’t optimise it using relevant keywords. Here are the top five justifications for incorporating rank tracking into your SEO plan:

Your current keyword approach can be modified. For instance, you can use long-tail keywords or include search queries in your content if specific keywords aren’t producing the desired results.

To raise a page’s SERP position, you can discover underperforming Web pages, optimise them with the newest popular keywords, and fill in any material that is missing.


Tracking keywords

The majority of SEOs rely on GSC and Google Analytics; however, there are other techniques to monitor your rankings as well. However, each of these instruments offers information about the queries for which your page appears on the SERP.

However, you will have to put in a lot of work if you want to discover how your page ranks for a certain query. This is untrue when using rank tracking software. These tools provide succinct reports with comprehensive information about elements influencing your rankings or developments that haven’t gone in your favour.

Best Practices for Rank Tracking

1) Choose keywords

You must first select the appropriate target keywords in order to monitor your rankings. Enterprise-level websites typically target 400 to 500 keywords to gauge their site’s performance. However, you can cut back on the quantity of keywords if your website is new or only a few years old.

When generating a list of keywords to rank on, make sure to check the following:

  1. List of branded keywords that include the name of your firm
  2. industry’s top performers and well-known traffic generators
  3. To choose the most effective keywords to rank for, always utilise a tool.


2) Use keyword tags

Once you have a list of keywords, the following step is to tag the keywords. A spreadsheet can be used for keywords. When you tag keywords, filtering searches in a rank tracking tool is simple.


Let’s look at an illustration of this.

Assume you are the owner of a fintech business that offers a range of loans, including business loans, personal loans, and auto loans. In the keyword tagging stage, you must add tags to a list of keywords connected to “personal loan”. For terms connected to other loan products, you add another tag after that, and so on. As a result, each keyword has a unique tag attached to it.

Always make an attempt to fully understand the uploading process for a specific keyword before proceeding to the following step.

3) Select a rank monitoring tool.

After using a spreadsheet to tag a list of keywords, the following step is to select the best rank tracker from those available on the market. Ahrefs, Semrush, and UberSuggest are a few of the most popular rank tracking tools. These services offer 500-$1000 monthly subscriptions that allow you to track 500–1000 keywords. You may have to spend a little bit more if you want to track extra keywords.
Consider the frequency of ranking updates, mobile adaptability, and geographic coverage when choosing a ranking tracking service.