GENERAL
Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content ,uploading trending content ,and making it visible through the help of other internet algorithms .For a user ,the brand must display or provide correct solutions for their queries .
PROCESS OF ONLINE REPUTATION MANAGEMENT
Many businesses are using online reputation management services to boost their credibility .Online reputation management companies counter negative online content ,promote positive reviews and articles and ,in some instances ,help control crises .
1.BLOG POSTS
Blog post is any article ,news piece ,or guide that’s published in the blog section of a website . A blog post typically covers a specific topic or query ,is educational in nature ,ranges from 600 to 2000 plus words ,and contains other media types such as images ,videos ,infographics ,and interactive charts .
2.social media sites
Social media sites in online reputation management relies on performing audit ,monitoring and listening to learn what your audience says and thinks about your brand .your brand’s reputation depends on the way you interact with your audience .one of your business purposes is to increase brand awareness through positive feedback .a strong social media reputation management strategy ,after all,can improve your performance on search and give you more control over what’s being said about your company online .at the same time ,pay equal amount of attention to your online reviews .
3.competitor sites ;
A competitors website is a tool to make your own site better ,not anything to be scared of .These free methods will give you a basic picture of who your competitors are,what their traffic is like ,and also give you benchmarks and ideas to apply to your own websites.
4.press releases
A press release is an official statement delivered to members of the news media for the purpose of providing information ,creating an official statement ,or making an announcement directed for public release .press releases are also considered a primary source ,meaning they are original informants for information.the purpose of a press release is to share newsworthy information with the media or the public .it is a way to promote a product ,service ,event ,or announcement to the media in a clear ,concise ,and in effective manner.
5.forums
They are the message boards where people can put their viewpoints ,opinions ,ideas ,etc.like minded people can form communities to improve their online presence ,and share their knowledge ,experiences ,tips ,and tricks ,similarly ,people can discuss and recommend products on forums .
6.Review sites ;
A review site is a website on which reviews can be posted about people ,business ,products ,or services .These sites may use web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site .