What comes to mind right away when you hear the word “marketing”? Billboards? on social media? Email? Influencers? Because the field is so diverse, picking the best marketing plan for your business can be difficult. At the same time, our business practices are evolving swiftly. As a result, selecting the best marketing plan necessitates a comprehensive approach. This article will discuss holistic marketing and how to use it to the benefit of your business.
What Is Holistic Marketing, Exactly?
The holistic marketing concept sees a company’s different parts as a single, cohesive whole.
This remark is based on the axiom that the whole is greater than the sum of its parts. As a result, there is a common aim and purpose behind every business-related action. As a result, everyone in every department, including sales, operations, human resources, marketing, and others, collaborates to achieve a single objective.
An illustration of holistic marketing
Coca-Cola is one of the best examples of a company using holistic marketing. They have changed their entire global brand to “Real Magic.” This strategy aims to show the brand’s dedication to bettering society and the environment. According to Manuel Arroyo, worldwide chief marketing officer of The Coca-Cola Company, “Real Magic” is more than just a catchphrase.
It is, in our digital marketing opinion, a notion that transcends marketing and encapsulates everything special about the brand.
Three Characteristics of Holistic Marketing Theory
The holistic marketing philosophy is characterised by three key elements: a shared objective, coordinated actions, and integrated activities.
A great client experience is the company’s single, overarching goal, which is reflected throughout every department.
Aligned Activities: Every business process, communication, and action should be focused on attaining the agreed goal.
Integrated Activities: To provide a consistent and easy-going customer experience, every activity that the business does out should be planned and integrated.
Five Advantages of Holistic Marketing
Consumer needs are constantly changing. Only after doing significant in-person and online product research do customers make purchases. To ensure that buyers choose your product over that of your competitors, integrated marketing is crucial today. The following provide additional grounds for employing holistic marketing:
- Creating a brand
To promote a company’s core values across all media is one of the finest ways to improve brand recognition. Because consumer behaviour is continuously changing, a company must maintain consistency across a variety of channels to ensure maximum branding potential.
The customer may concentrate on a company’s basic beliefs when they receive a consistent and clear message. People link the brand with its ideals thanks to these basic principles and not just its products.
As everyone in an organisation works toward a common objective, holistic marketing according to digital marketing courses improves communication between various departments. In order to improve brand recognition, it also ensures that all company operations operate in unison.
When a company uses holistic marketing, which strongly emphasises long-term goals, it can prosper and make the most use of its resources. Apple is another company that successfully uses holistic marketing. The majority of customers frequently decide to buy an iPhone or Mac before even entering the store.
Instead of having contradicting information in several areas of your firm, holistic marketing keeps everything under one roof. As a result, there will be more coherence and consistency felt by all of your clients.
The objective of holistic marketing is to create a seamless whole that effectively reinforces a brand’s identity. It is the only way to guarantee that firms stay competitive in light of shifting consumer sentiments and the business environment. To know more about holistic marketing, online digital marketing courses are available.