About the course:
The Advanced Digital Marketing Course will provide you with everything you need to succeed in the corporate world of marketing and advertising.
After completion of this course, you will be able to develop and execute a solid digital marketing strategy.
This Advanced Digital Marketing Course offers you a wide range of relevant modules that are accredited and hyper-relevant within the context of online marketing.
Who can do this course?
Working professionals who want to upskill themselves in digital marketing
Individuals mostly want to enter the corporate job sector of marketing and advertising.
Advance Digital marketing course key benefits compared to others
The digital marketing field is constantly evolving. Since there are a lot of platforms being introduced, people are attracted to this field.
The wide spectrum of discoverable options in terms of salary is creating a bigger impact on the candidates, making them choose it as a career option.
They are less costly and also Time-Savvy – An advanced digital marketing certificate is a unique way to acquire digital marketing skills cost-effectively.
Since different institutes are offering Digital Marketing Certifications online at competitive rates, you can select the choice that fits you.
What you will learn in this course:
- WordPress– Learn how to do various customizations on your website and a step-by-step guide to hosting your website and getting it live.
- Search Engine Optimisation– Advanced knowledge of SEO techniques and know how to analyze your web analytics.
- Paid (PPC)– It is one of the best practices on how to design, search and display paid advertising on Google’s advertising platform.
- Social Media Marketing– You will know how to design relevant social media campaigns to capture your target market on a variety of social media channels.
- Email Marketing– How to design and segment an email campaign that will capture leads.
- Mobile Marketing– How to use your target market user behavior to create mobile marketing advertising and marketing campaigns.
- Digital Marketing Strategy– Know how to build a holistic campaign and bring in all elements of digital marketing to work with your business objectives and strategy.
- Digital Copywriting– Learn how to design advertising and marketing copy to suit your target markets and capture attention.
- Content Marketing– Here you will know how to design different pieces of content marketing copy that suit your specific target audience.
- Marketing Strategy– Here you will learn how to use each digital channel strategically within a business context.
- Project management– Know how to manage and run large projects consisting of teams to generate good results.
- Marketing Management– Marketing management communication concepts are key and fundamental to any marketing campaign.
- Brand Management Principles– Learn all the principles of successfully managing a brand.
- Public Relations– Here you will get all Fundamentals of Digital Public Relationship Principles.
Advanced Digital Marketing Course Duration:
On average every student takes 6-8 months to complete this advanced digital marketing course. However, if you need longer to complete your advanced digital marketing certification – there is no hurry.
As a student what do you receive:
- Log-in details for the course
- Student Support throughout
- Certificates for each completed module (Digital copies)
- A final certificate for the course (both Hard copy and Digital copy)
Key facts about the demand for digital marketers
According to a recent LinkedIn survey, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with more than 860,000 job openings.
The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and others.
Because there are so many unique ways to digital marketing strategy, the number of related jobs is also quite high.