How to Locate Creators and Influencers for Your Upcoming Social Media Campaign


The creator economy, which is believed to be worth over $100 billion, is altering the way that corporations run advertising campaigns and market their goods.

But running a “successful” campaign requires more than just hiring a popular person.

The finest collaborations will enable you to increase brand recognition and connect with interested (and pertinent) consumers.

So, how can you locate the ideal producers and influencers for your upcoming launch?

We’re providing our best advice to assist you in finding the right match.


Finding the Best Creators and Influencers for Your Brand: 7 Tips

Before evaluating whether an influencer or artist is the best fit for your brand, take into account these seven factors:

  1. Establish Your Goals.
  2. Create Your Creator and Influencer Personas.
  3. Use a tool for the Influencer & Creator Database
  4. Watch out for producers and influencers who are mentioning your brand.
  5. Examine the People Your Target Audience Interacts With.
  6. Keeping Track of Relevant Hashtags
  7. Keep an eye out for your rivals.


Tip 1: Establishing goals is the first piece of advice. For brands using creators and influencers, reaching new audiences is the ultimate objective.

Setting expectations is essential for getting the results you want, according to Adrienne Sharpe, an influencer marketing specialist at Later.

Therefore, you must be clear about the objectives of your campaign and what you want to accomplish. This will enable them to produce content that will meet the needs of the two of you.

Tip 2: Establishing your influencer and creator personas which can help you identify the attributes you’re looking for and focus your search, much like a dating app.


You and your team might start by asking yourselves and the following questions:

  • What is the best niche for a creator?
  • Who is their target market?
  • What personality type do they have, and how does that fit with the tone of your brand?
  • How do their values compare to those of your brand?


While keeping your target audience in mind, include as much detail as you can.

Tip 3: Use an Influencer & Creator Database Tool

Without the correct tools, finding the ideal collaboration can feel like a full-time job—but who said you have to do the hard lifting?

Utilizing an external tool like Later’s Brand Collabs can help you easily connect with creators and influencers for your next campaign:

Click “Creator & Brand Collabs” in the sidebar of the Later Desktop programme.

You can then create your brand profile, look for artists, and do a lot more from there.

Tip 4: Keep an eye on creators and influencers who are mentioning your brand.

Looking around your local neighborhood might make it simple to collaborate with the proper folks.

It’s simpler to approach influencers about a prospective cooperation when you identify ones who are currently promoting your business, according to Later’s Influencer and Partner Marketing Manager.

Tip 5: Consider the people your target audience connects with.

A crucial stage in the search process is identifying influencers who connect with your target audience.

Take a look at your neighborhood to get started. Choose 10 to 15 followers who correspond to your target market.

Tracking branded hashtags or a group of hashtags you commonly use can be extremely helpful in locating artists for your upcoming campaign.

Tip 6: Track Relevant Hashtags

The hashtag #437 is promoted by the swimwear and leisure company 437 on Instagram and TikTok.

Tip 7: Keep an eye on your rivals

While we never advocate replicating another company’s marketing plan, keeping an eye on the competition will help you determine what is and is not working.

Keep track of influencers and content producers who have discussed or tagged your competitors in posts. Why? There is a good probability that they will enjoy your stuff as well.